↑ Nike's "Basketbaltar" ad campaign.
↑ Basketbaltar is a mechanical fortuneteller who offers predictions for the 2015 NBA playoffs via social media (Twitter/Facebook).
↑ Modular graphics are customized with up-to-the-minute game highlights of Nike-sponsored athletes.↓
↑ A "zodiac" of sixteen reimagined team logos.
↑ Milwaukee Bucks "zodiac."
↑ Atlanta Hawks "zodiac."
↑ Early concept sketch. Originally, Nike planned to build real-life fortuneteller machines to plant in cities across the U.S. Like the "Zoltar" machines in the movie "Big," Basketbaltar would reward users with a printed fortune ticket. Unfortunately, time restraints forced Nike to scrap the 3-D component of the campaign.
↑ Two of the many decorative graphics I produced for the campaign.
New predictions and graphics will continue to be appear throughout the NBA Finals primarily via Twitter.
Art direction/Graphic design: Jacob Weinstein, Wieden + Kennedy.